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Eloquent Academy

Training Courses

 

 

Pay Per Click (PPC) -Training Course

Paid promotion is something to get promoted instantly by paying money to Google or other search engines. This technique of business promotion is PPC advertising. PPC stands for Pay per click. For each click website owner pay money to Google.

Eloquent Academy offers specialized classes on Pay Per Click Advertising in Lagos, Nigeria.Our institute offering Google Adwords PPC training program to students by creating live campaigns. Institute PPC professionals will teach you creating campaigns, selecting keywords, bidding on keywords, creating ad groups and managing the campaigns

 

The Topics Covered

  • Online Advertising - Intro
  • What is PPC (pay-per-click)
  • PPC Basics
  • Google search & content network
  • PPC Account structure
  • PPC Fundamental
  • Google AdWords usage
  • Cost
  • Timing
  • Flexibility
  • PPC Basic Terminology
  • About Keyword
  • Dealing with Cost-per-click
  • Understanding Clickthrough rate
  • About Impression
  • Concept of Landing page
  • Conversion
  • Conversion rate
  • Monitor Ad position
  • What is Quality score ?
  • SEO vs SEM
  • Google AdWords vs. Google Adsense
  • Benefits and features of AdWords
  • Adword Account
  • PPC Campaign
  • PPC Ad Group
  • AdWords Interface
  • Campaign management tab
  • My account tab

  • Search Engine Marketing (SEO)

  • Email Marketing

  • PPC

  • Social Media Marketing

  • Web Analytics

Timing and Pricing

Course Fees : N50,000

Course Duration : 2 weeks

Classes Timings: Regular-2hrs (Mon-Fri) Weekend - 4hrs ( 4 Saturdays )


PPC Account Setup

  • Creating a Campaign
  • Language and location targeting
  • Targeting guidelines
  • Excluding locations
  • Writing creative ad
  • Editorial policies
  • Ad writing exercises
  • Creating best keyword list
  • Best practices
  • Match types
  • Broad, phrase, & exact, Negative keywords
  • Setting bids and budgets Daily budget Minimum & Maximum bids
  • Using the Traffic Estimator
  • Basic Adword settings
  • Setting start and end dates
  • Budget options
  • Delivery methods + Standard & Accelerated
  • Networks and Bidding
  • Choosing content
  • Dealing with Ad scheduling
  • Multiplying bids
  • Setting times of day to run Ads
  • Ad Serving Setting ads to “Optimize” or “Rotate”