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Eloquent Academy

Training Courses

 

 

Fundamentals of Online Marketing -Training Course

Digital marketing mediums are now part of everyday strategy for marketers and advertisers. To successfully manage and deliver digital communications are essential requirements for any marketing team or individual today. To ensure you are up-to-date and armed with the skills, tips, ideas and techniques you must have a Digital Marketing Training Certificate.

Eloquent Academy offers a basic certificate Course in Digital Marketing right here in Lagos Nigeria. This course provides a complete overview of all aspects of the digital media and ways to integrate and use them to achieve business and marketing objectives. However, this is a basic course covering all the areas of e-marketing, an advanced training for SEO, Social Media Marketing, PPC, Email Marketing can be applied for individually

 

The Topics Covered

  • What is online marketing?
  • Exploring the components of digital marketing
  • What makes a website effective?
  • Working with a designer or developer
  • Creating engaging web copy
  • Choosing responsive design
  • Understanding online analytics
  • Using goal and event tracking
  • Exploring the conversion funnel
  • Defining key performance indicators (KPIs)
  • Understanding SEO techniques
  • Conducting keyword research
  • Creating a content strategy
  • Leveraging local SEO
  • Understanding who's on social media
  • Marketing with Facebook, Twitter, LinkedIn, and Pinterest
  • Creating compelling video marketing campaigns
  • Building an email marketing plan
  • Measuring the success of your marketing efforts
  • Setting up a blog
  • Running A/B marketing tests
  • Looking at affiliate marketing

Timing and Pricing

Wordpress Fundamentals Course Fees : N100,000

Course Duration :3 weeks

Classes Timings: Regular-2hrs (Mon-Fri) Weekend - 4hrs ( 4 Saturdays )


Learning Outcomes:

After attending this course, participants will understand

  • Why digital marketing differs from traditional channels
  • The Importance & Power Of Search
  • The key terms & concepts of online marketing
  • Strategic approach to digital marketing
  • Marketing Through Social Media: Blogs, Podcasts, Wikis, Video
  • Social Networks, Online Communities & Virtual Worlds
  • E-mail Marketing Background & Strategies
  • Inbox Effectiveness: Deliverability, Testing & Tracking
  • Using the Net for Business Intelligence
  • Tracking and Analyzing Customer Actions
  • Conduct competitor analysis